Its really annoying when people include little blurbs like "hot deal" or "cheapest ever" in their descriptions. Let the rest of us be the judge of that. Those are personal opinions and provide no direct description about the product itself. Also a description usually has at least 2-3 lines for something like this. Don't strain yourself though.
Note that if you search for the term "hot deal" you get a bunch of hits on OrangeArrows items. Interesting coincidence regarding the two posters who like to toss in these blurbs.