Honestly I don't get the excitement over this one, but I will defer to my colleagues. Although I suppose at least tech is included on this one, which is a bonus.
Funny, I'm usually good at remembering old deals we've seen. However, you're right Steve, but I think I know why this one did better. (I looked to go find the old deal.)
1. The picture used here is far more eye-catching. (this makes a difference sometimes)
2. The deal title is far better worded and makes more sense. (this also helps a bunch)