The Privacy label is more than a fashion statement; it is a statement of values. The driving force of our organization is to bring breast cancer awareness to the fashion marketplace. We use a generous portion of our annual revenue to fund breast cancer prevention and research. When you purchase from the Privacy collection it announces your "Commitment to the Cure." It allows us to provide free mammography screening for underprivileged women, and to fund breast cancer education and clinical trials. We believe in quality, for our apparel and for human life. We pursue a "double bottom line": people as well as profit.