This GE appliance is now available for the same price as traditional white and black finishes. Offer good April 29, 2010 to July, 7 2010. GE® appliances provide up-to-date technology and exceptional quality to simplify the way you live. With a timeless appearance, this family of appliances is ideal for your family. And, coming from one of the most trusted names in America, you know that this entire selection of appliances is as advanced as it is practical.