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Free "Save Water/Drink Riesling" Reusable Shopping Bag
added on May 29, 2009 by acidreign, last updated on June 26, 2009 by YanBz
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Description
Why Reusable Shopping Bags?
Each year, Americans throw away 100 billion polyethylene plastic bags. Aside from demanding fossil fuels for production of the bags and occupying space in landfills, many of these bags go airborne and become detrimental to sewers, waterways and rivers — and are harmful to fish, birds and other wildlife.
Thanks so much for your interest in Pacific Rim and our reusable shopping bag offer. Our “Save Water/Drink Riesling” campaign (promoting conservation of our precious rivers) seems to have struck a chord with our fans. The positive response to our bag offer has been so overwhelming that — as a small, independently-owned winery — we simply do not have the resources to fulfill all the bag requests.
We produced enough bags to meet our projected demand based on a small-scale retail promotion featured on select Pacific Rim wines. Our primary hope was to generate awareness of river conservation through this offer. We did not predict the popularity of the offer as it went viral online at “freebie” websites (which posted links to our special offer without permission). These websites boosted the demand to nearly 80,000 requests for the 3,000 bags we produced.
Guess I didn't know people needed permission to link to websites, nor that having your winery exposed to 77,000 additional people was a bad thing.
