Hawaiian Tropic is one of the best-known brands in the Sun Care segment in the U.S. and in key markets around the world. Founded in 1969 by Ron Rice, Hawaiian Tropic has developed a reputation for quality and innovation in the sun care industry. The Company’s broad product portfolio offers items in all major sun care segments including Tanning, General Protection, Baby and Kids, Sunless, After-Sun, Burn Relief, and Lip protection. These products are marketed under the highly recognizable Hawaiian Tropic® brand and produced at the Company’s manufacturing facility in Ormond Beach, Florida. Hawaiian Tropic also produces private label sun care products.