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CoverGirl is introducing an upscale sister line called NatureLuxe, which will debut in drugstores nationwide. This cosmetics collection will target a more affluent customer who is interested in the "natural" beauty sector.Women's Wear Daily reports that NatureLuxe is being positioned as a boutique brand with the launch of a Silk Foundation and Gloss Balm which both employ natural ingredients. The foundation contains jojoba and rosehip extracts and cucumber water.
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