Barnes & Noble - 20% Off One Item or Book for New Customers

As copied from the website:

This coupon can only be redeemed once per customer on a first-time purchase with a new account online at BN.COM.

This coupon is valid from July 6, 2010 to August 9, 2010 at 2:59 a.m. Eastern Time.

The 20% discount will be applied to the most expensive eligible item in the order - not the entire purchase - and will be deducted after all other eligible discounts are applied.

Additional Rules Governing Use of this Coupon: This coupon is (i) not redeemable for cash or cash equivalents (including Gift Cards and online Gift Certificates); (ii) not valid on past purchases; (iii) not eligible for purchases of the following products and services: Barnes & Noble Memberships, Gift Cards, Gift Certificates, gift-wrapping, textbooks, video games, digital content (including but not limited to digital books, magazines, and periodicals), NOOK™ and related accessories, other hardware and electronics, software, products available for pre-order, products from the Rosetta Stone Series, products available for in-store ship-to-home orders, shipping or handling expenses, or products marked as not eligible for "coupons or promotional discounts," (iv) not valid on purchases made from third parties accessible from the bn.com website (e.g., used books, PC and video games, etc.); (v) may not be combined with any other coupon; and (vi) may not be combined with the Educator program discount. This coupon is not valid at Barnes & Noble retail stores or Barnes & Noble College Bookstores. Void where prohibited by law.