Borders relaunches online bookstore

May 27th, 2008

Today is a big day at Borders. According to AP, the company is relaunching its online bookstore after being tied for 7 years with Amazon in a sales contract.

In 2001, the nation’s second-largest bookseller abandoned its money-losing online business, turning it over to Amazon. Under that arrangement, Borders.com took shoppers to a site partnered with Amazon, while a Web site for its stores allowed shoppers to check inventories and reserve items.

The new Borders.com is a full featured independent online bookstore offering appealing user experience. The retailer kept the popular free shipping on [most] orders $25 and up, and now also offers free “ship to store” option for extra savings. In addition, shoppers enrolled in the Borders Rewards loyalty program will be able to redeem rewards online — something they couldn’t do on the Amazon-partnered site.

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