Walmart’s $4 Perscription Plan now includes OTC Drugs

May 6th, 2008

Walmart continues it’s aggressive pricing on drugs by now including over 1,000 over the counter medications for only $4 or less. If that weren’t enough, they are also making some drugs available in a 90 day supply for $10, reports Reuters.

“We expect that today’s extension will generate additional pharmacy volume for the company, especially given the current weak consumer environment and rising health-care costs,” wrote Uta Werner, a retail analyst with Sanford C. Bernstein & Co, in a research note.

While this is bad news to competitors like Kmart and Target, this is great news for consumers. Hopefully this will spark more competition, driving prices down even further.

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